Franken Architects: GLASHAUS_06 Exhibition at the DAZ
Posted on 25. October 2011 by kristienring
»Brand X« Corporate Architecture – translating corporate identity into designed space – has become an increasingly important working field for architects. GLASHAUS_06 presents Franken Architekten (Frankfurt/Main), experts at tailored architectural solutions. With the exhibition »Brand X«, the awardwinning office visualizes their design process.
Franken Architekten was founded by Bernhard Franken (*1965) in 2002. Corporate Architecture – »brandscaping« – is the main focus of the young office. »Brandscapes provide a spatial context for the entrepreneurial vision of the client – visible, tangible, palpable to all the senses. They are never just functional, but rather communicate and transport messages effectively and intuitively«, formulates Franken Architekten in their mission statement. Franken stands for spectular spatial sculptures and narrative designs. GLASHAUS_06 focuses on three projects: their work for BMW, the design of the flagship store Homecouture as sub-brand for Raab Karcher and the Munich-based microrant Cosmogrill. www.franken-architekten.de
OFFICE PORTRAIT: Franken Architekten, BRAND X, Interview und Büro Porträt , Edited by Kristien Ring, 16 Pages, German. pdf download
PROGRAM: Exhibition > 21.01. – 29.02.2008
Opening > 18.01.2008 | 7pm, Introduction by Kristien Ring, DAZ, and Bernhard Franken
CREDITS:
Curator of the GLASHAUS Series: Kristien Ring, Director, DAZ
Text Editing and PR.: Franziska Eidner
Exhibition concept and installation: Franken Architects
Exhibition Team DAZ: Steffen Morenz, Andreas Schleuder
